On the advice and urging of my friend and fellow author Tom Carpenter, I decided to try a BookBub promo. You can read the details of that in this previous post. The dust is still settling, but all in all, it’s been a great experience.
First, my objectives for investing in a BookBub promo:
- On the Buckle in the hands of as many readers as possible (that is, on their Kindles)
- Exposure for my other titles
- See how BookBub works
- A residual bump in sales for the free title
- Develop fan base
Well, that has been accomplished. Or, it’s starting to be. On the Buckle was free for three days and during that time it was downloaded over 46,000 times worldwide and bounced up and down several Kindle bestseller lists.
As of this writing (9 on Thursday evening), this is how OTB ranks:
- Amazon Best Sellers Rank: #2,901 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Prior to the promo, my “Amazon Best Sellers Rank” was higher than 2 million.
The interesting thing about this ranking is the categories. And that’s the first thing I learned.
1. Categories are not entirely your own. I had chosen Humor as a category for On the Buckle when I first uploaded it. I wanted to add Mystery and Romance as well, but KDP allows only two, and at the time, I couldn’t get a second category to stick. So, I moved on and promptly forgot about it. That is just like me. After the promo started, I realized I had never gone back and updated. I did that on Monday. But the category I put it in was Women Sleuths. Do you see that category listed up there? No? Me neither.